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New Sales for Social Impact Course is a Global Competition
The Center for Sales Innovation is delivering a new sales topics course — Sales for Social Impact — to enrich its academic sales program. The Acara Institute developed the course with 3M to address social venture sales efforts. Students in their junior and senior years are taking the course this fall semester at St. Catherine University from Lynn Schleeter, the Center's director, and Faye Larson, assistant professor.

"This program fits Acara's mission of helping to provide practical solutions to create societal change," according to Fred Rose, CEO, Acara Institute, which connects individuals and organizations, across the globe, with an interest in creating sustainable business solutions to tackle some of the large challenges facing mankind.

The Sales for Social Impact course is a competition conducted by Acara and 3M. The St. Kate's sales class is a team competing against six U.S. universities, with student research partners in Uganda, in collaboration with St. Paul-based Compatible Technology International. CTI is a nonprofit organization that alleviates hunger and poverty in the developing world by designing and distributing simple, life-changing food and water technologies.

The St. Kate's team will develop a sales plan to sell a food grinder in Uganda. Each sales plan must contain execution summary, situation analysis, marketing strategy, financial strategy, implementation, and recommendations. The two-round presentation process will conclude (one from each school) in December at the 3M Convention Center in St Paul where the winners will be chosen. CTI will pick one plan (or components of plans) to go forward to implement in Uganda.

Three Ugandan students at St. Kate's are taking the course. Latifah Kiribedda, a public health major, says: "The class promotes global understanding and cooperation between American and international students. We are making a difference by improving the well being of the people in my country of Uganda, which makes me proud."

Click here to watch a short video of Latifah.


November 2010
Volume 3, Issue 8

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